Case Study #12 - Ambassador Hotel of Waikiki Situation: The company’s web site took two minutes to load, was insecure, virtually invisible to major search engines and generated no Internet income. Outcome: In 18 months, the Internet became an “incredible cash flow” with 197 page-1 listings on 32 major search engines in the Americas, Asia and Europe.
	Site Matches 9/12/02		Web Results 9/12/02
Page: 1  Position: 3 of 50,800 Keyword: “Waikiki hotels”		Page: 1  Position: 8 of 180,924 Keyword: “Waikiki hotel”
	Web Pages 9/12/02		Web Results 9/12/02
Page: 1  Position: 3 of 48  Keyword:  "Waikiki hotel"		Page: 1 Position: 3 Keyword: “Waikiki hotels”
	Web Results 9/12/02		Web Directory Sites 9/12/02
Page: 1  Position: 3 of 44,400 Keyword: “Waikiki hotels”		Page: 1 Position: 4 of 58,500 Keyword: “Waikiki hotel”
	Matching Sites 9/12/02		Web Directory Sites 9/12/02
Page: 1  Position: 4 ~ 10  of 43,900 Keyword:		Page: 1  Position: 4  of 91,245 Keyword: “Waikiki hotels”
	Matching Sites 9/12/02		Web Results 9/12/02
Page: 1  Position: 4  of 59,400 Keyword: “Waikiki hotels”		Page: 1  Position: 3  of 163,194 Keyword: “Waikiki hotels”
	Web Results 9/12/02		Web Results 9/12/02
Page: 1  Position: 4 Keyword:		Page: 1  Position: 10  of 15,555    Keyword: “Waikiki hotels”
	Web Results 9/12/02		Web Results 9/12/02
Page: 1  Position: 5 of 24,700   Keyword:		Page: 1  Position: 5 of 43,903     Keyword: “Waikiki hotels”
	Web Results 9/12/02		Web Results 9/12/02
Page: 1  Position: 4 of 1,400 Keyword:		Page: 1  Position: 16     Keyword: “Waikiki hotels”

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