Case Study #11 - Panama Hat Company of the Pacific Situation: The company’s 5-year-old web site was virtually invisible to major search engines and generated almost no Internet income. Outcome: In 9 months, the Internet became the company’s single largest account with 150 page-one listings on 22 major search engines in the Americas, Asia and Europe.
	Site Matches 9/7/02		Web Results 9/7/02
Page: 1 Position: 2 of 177,600 Keyword: “Panama hat”		Page: 1 Position: 5 of 17,900 Keyword: “Panama hats”
	Web Pages 9/7/02		Web Results 9/7/02
Page: 1 Position: 3 & 4 Keyword: “Panama hat”		Page: 1 Position: 10 Keyword: “Panama hat”
	Web Results 9/7/02		Web Directory Sites 9/7/02
Page: 1 Position: 10 Keyword: “Panama hat”		Page: 1 Position: 11 of 17,900 Keyword: “Panama hats”
	Matching Sites 9/7/02		Web Directory Sites 9/7/02
Page: 1  Position: 4  of 71,600 Keyword: “Panama hat”		Page: 1  Position: 5  of 17,900 Keyword: “Panama hat”
	Matching Sites 9/7/02		Web Results 9/7/02
Page: 1  Position: 4  of 92,600 Keyword: “Panama hat”		Page: 1  Position: 8  of 91,245 Keyword: “Panama hats”
	Web Results 9/7/02		Web Results 9/8/02
Page: 1  Position: 10  of 11,979 Keyword: “Panama hat”		Page: 1  Position: 11     Keyword: “Panama hat”
	Web Results 9/8/0		Web Results 9/8/02
Page: 1  Position: 4   Keyword: “Panama hat”		Page: 1  Position: 15     Keyword: “Panama hat”
	Web Results 9/8/02		Web Results 9/8/02
Page: 1  Position: 6     Keyword: “Panama hat”		Page: 1  Position: 3     Keyword: “Panama hat”

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