Site Review and Optimization

Here are some of the tools and procedures we use to make your web site make money.

Keyword Analysis - We look at the most recent 400 million search engine transactions to help position your products and services in the Internet market place. We look at actual search engine transactions to tell us what your customers are looking for. That is, the exact keywords they use to find you and your competitors' sites.

With this information we determine where you need to be on the search engines. That is, what key search terms you will need to focus on to be found by qualified prospective customers for your products and services.

We use this information to write tags, titles, and body text to make your site relevant to these key search terms.

In a matter of weeks you'll see new search engine listings, increased search engine visibility and improved page rankings.

Search Engine Ranking Report - We provide detailed reports that tell you how your site ranks on top search engines with a primary focus on Google, Yahoo and MSN.

By studying these reports we can prescribe adjustments to your pages to see continued improvement in your search engine rankings.

Page Critique - We study and analyze your key web pages. Then we give you advice and suggestions on how to modify each page to improve your search engine rankings for specific products and services you offer.

Often we use a page or a site theme to bring qualified traffic to your site by providing related information folks are looking for on the Internet.

Search Engine Positioning Strategy - What are the best e-commerce strategies for your company? How will you implement these programs? What combination of site features, traffic generating elements, online databases, credit cards, shopping carts, secured transactions and order entry systems will be most effective in developing your online business? The answers to these questions are addressed in this important strategic planning stage.

Web Page Format - Some of this is pretty well known. Generally speaking we recommend that you do not use frames to build your site. Additionally, we have found it very difficult to place sites that have a Flash introduction and generally speaking we recommend against using Microsoft Front Page. 

After a thorough review, we'll recommend structural revisions that may be needed to effect your most promising e-commerce strategies.

Review and Re-write - This is what it all comes down to. To improve your site traffic and better position your site with the major search engines you will need to re-write web page titles, meta-keywords, meta-description, alt tags, headlines, and page content.

Content, Content, Content - For real estate, the three most important things are location, location and location.

For web sites, the three most important things are content, content, and content.

In the course of our search engine positioning work, we typically uncover areas where we may suggest additional content, sections, pages, and features to drive your site traffic and help you reach qualified customers online.

Search Engine Submissions - We prepare your site data and manually submit your site to Google, Yahoo, MSN and DMOZ. We may also make manual submissions to European and Japanese search engines such as Nifty, Goo, Biglobe, Yahoo U.K., Google Canada, and others. We always look for free listings in industry-specific directory sites.

Traffic Facts^TM Server Log Analysis - Server log statistics reveal a world of data regarding traffic to your site including number of visitors, unique visitors and page views, source of traffic by search engine, country and locale of origin, referring domains, and keyword phrases that were used to find your site on text and image search engine databases.

Pay-per-click Advertising ^TM - We prepare keywords and keyword phrases that are most important to your market and selling proposition. We write text ads for various pay per click advertising program namely Google Adwords, Yahoo Search, and MSN Ad Center. We analyze impressions, click through rates, cost per click, conversions and cost per conversion for your business. These metrics are analyzed along side search engine ranking reports and WordTracker phrase counts.

These processes are repeated again and again month after month, year after year.

Search Engine Ranking, Server Trends, Timely Submissions, Paid Inclusion and Pay Per Performance

Here are some of the regular and recurring procedures we use to make you visible on the search engines and keep you on top of your Internet marketing opportunity.

1.

Monthly Search Engine Ranking Report - By keywords and trends with particular focus on Google, Yahoo and MSN that account for 80%+ of the Internet search market.

Monthly Traffic Facts Review - On a monthly basis we secure traffic reports from your server. We graph site traffic to see trends. We review the sources of your traffic. We review search engine keyword phrases to see how your site is doing in reaching specific search objectives.

Timely Submissions of Site Updates - When major changes have been made to your site, new pages and new page content we will submit these sites to the major search engines to spur their spidering of your site.

Paid Inclusion - Directories and listing sites accept your paid listings and placements. We may recommend directory listings for your site and selected paid-inclusion programs.

Pay per Performance - The Google AdWords^TM program is clearly the most exciting advertising innovation of the new millennium. Paid listings on Yahoo and MSN are a cost-effective way to boost your site visibility to reach targeted Internet audiences. These listing appear on sites like Google, Yahoo, MSN, AOL, Netscape, AskJeeves and a wide variety of other sites in the U.S. and internationally. We are particularly attuned to Japanese search engine marketing.